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The Week in Attention

5–11 October 2026

Seven days of technology coverage, counted night by night: the name each day led with, who stayed above its usual pace, who arrived, and who went quiet.

In progress — 2 of 7 days counted so far. The rest fill in each morning.

2,654articles counted
87topics above usual pace
0new names
2/7days counted
7 Sep 2026: 676 articles8 Sep 2026: 1,003 articles9 Sep 2026: 1,569 articles10 Sep 2026: 1,529 articles11 Sep 2026: 950 articles12 Sep 2026: 666 articles13 Sep 2026: 692 articles14 Sep 2026: 1,167 articles15 Sep 2026: 1,420 articles16 Sep 2026: 1,391 articles17 Sep 2026: 1,089 articles18 Sep 2026: 1,160 articles19 Sep 2026: 523 articles20 Sep 2026: 460 articles21 Sep 2026: 1,227 articles22 Sep 2026: 1,230 articles23 Sep 2026: 1,393 articles24 Sep 2026: 1,309 articles25 Sep 2026: 1,052 articles26 Sep 2026: 473 articles27 Sep 2026: 427 articles28 Sep 2026: 1,276 articles29 Sep 2026: 1,355 articles30 Sep 2026: 1,385 articles1 Oct 2026: 1,337 articles2 Oct 2026: 1,056 articles3 Oct 2026: 499 articles4 Oct 2026: 448 articles5 Oct 2026: 1,172 articles6 Oct 2026: 1,504 articles7 Oct 2026: not counted8 Oct 2026: not counted9 Oct 2026: not counted10 Oct 2026: not counted11 Oct 2026: not counted5001,0001,500
7 Sep 2026 ▬ this week ▬ the four weeks before┄ their daily average 11 Oct 2026

1,327 articles a day this week — 29% above the four weeks before (1,027 a day).

counted through 6 Oct 2026, UTC · every number is a count of de-duplicated articles from the published source panel
▦ The attention calendar

The name each day's coverage led with — the one fact that stood furthest outside its own pattern. Open a day for the whole picture.

⤓ Download as image
Monday5 Oct
surge MacBook Air M5
11 articles · usually none
1,150 articles50 above pace
That day's Overnight →
Tuesday6 Oct
surge Mistral
18 articles · usually 1
1,504 articles50 above pace
That day's Overnight →
Wednesday7 Oct
not yet counted
Thursday8 Oct
not yet counted
Friday9 Oct
not yet counted
Saturday10 Oct
not yet counted
Sunday11 Oct
not yet counted
● Above their usual pace, day after day

Each dot is one counted day. A lit dot means the topic was counted well above its own usual day — the same bar the Overnight uses. The longest unbroken run wins the tag.

⤓ Download as image
How long attention held 87 runs above usual pace this week; 13 held a second day or longer — about 1 in 7. Most attention held for a single day.
iOS 27.2 productlongest run · 2 days
2 of 7 days
AirPods Max 2 productlongest run · 2 days
2 of 7 days
AirPods Pro 3 productlongest run · 2 days
2 of 7 days
🔒 75 more topics above their usual pace this week, and filter every list by type — with Pro.
✦ Arrivals

Names the technology press had never covered before, by the day they arrived — and whether it came back to them.

No new name arrived on a counted day of this week.

⇄ First seen together

Two topics the press wrote about in the same articles for the first time.

No first pairing on a counted day of this week.

◌ Went quiet

Topics that posted no counted articles on the most days, against a healthy usual pace. Silence is a measurement too.

Put two topics side by side
Any two topics, day by day, each against its own usual pace — on one chart you can download.
Head to head →