Measure how the technology press is covering the landscape.
Compass measures how the technology press covers thousands of companies, technologies, and models — how much attention each is drawing, which way it's heading, and the dated evidence behind every shift, each measured against the topic's own history.
An instrument, not a feed.
The news tells you what happened — it never tells you what's moving. Compass reads the technology press the way an analyst reads a market — continuously, structurally, and against history. It doesn't summarize the news. It measures it: every company, technology, and model gets a living coverage signal — how much attention it's drawing, in which direction, made of what, and how that compares to its own past.
We don't just flag that something happened — we measure how a topic's coverage is shifting, and by how much, so a change carries weight.
Every number opens to the exact dated, cited stories behind it — what the press published, not a prediction.
A topic counts as "up" only against its own baseline — five quarters of it — so a rise reads as true year-over-year, not an artifact of one quiet month.
See it run on live data.
Open any capability below to see it run on a real, richly-covered topic — live measurements, with every number opening to the dated stories behind it. It's the working product, not a mock-up; no account needed to look.
Every capability is measurement, not advice — and every number opens to the articles behind it.
A free account opens every one on any topic's last 30 days; Pro unlocks the full field and 15 months of history.
What a monitor can't measure.
Alerts, aggregators, and quarterly analyst decks each answer part of the question. Compass answers the part that goes in the brief.
Built for the people who owe someone an answer.
The brief you owe on Monday — backed by measurement, not impression.
Comms & PR
See whether your narrative is showing up in the coverage — measured against your own baseline and your competitors', with the cited stories behind it.
Competitive intelligence
Track a rival's coverage trajectory over five quarters without reading everything they touch.
Product & strategy
See which technologies are gaining coverage while the pattern is still developing, and bring the evidence to the roadmap.
Analysts & consultants
Bring dated evidence into the room, with a cited source behind every chart.
Founders & investors
Read the narrative arc of a company or a market over time — how coverage attention has developed, with the evidence behind it.
Evidence-first, source-cited, and clear about what it doesn't do.
Compass keeps to a few plain rules. Every measurement is set against a topic's own history, dated, and linked to the articles behind it — and we stop there, leaving the conclusions to you.
More about the method →- Measured across the technology press — never a single source
- Every figure links to a dated original
- Measurements, not recommendations
- Baseline is each topic's own history
- Measured, not hyped — deals and shopping coverage are classified separately from editorial coverage
Start free. Upgrade when it earns it.
A free account opens any topic on its last 30 days, with a full sourced report every month — no card, no trial clock. Pro is $59/mo for the whole measured field and five quarters of history; Plus is $199/mo for teams. One-off reports start at $19, and a Signal API feeds the measurements into your own tools.
Straight answers.
Is my topic covered?
If the technology press covers it — a company, a technology, a model, a person in tech — Compass almost certainly tracks it. A free account lets you look up any topic and see for yourself, no card required.
Isn't this just sentiment analysis?
No. Compass doesn't score coverage as positive or negative. It measures how much attention a topic draws and what that coverage is made of, against the topic's own baseline. Themes and trajectory, not a sentiment score.
How far back does the data go?
Fifteen complete months — five quarters — plus the current month as it accrues, so every read carries true year-over-year: this quarter measured against the same quarter last year, not just last month.
Where does the data come from?
A curated panel of 140+ technology outlets — major newsrooms, specialist press, and primary sources — read at the same steady pace, month after month. Every figure on every screen links back to the dated original.
Do you read every article the press publishes?
No — Compass is engineered the other way around. It reads a consistent, curated panel of 140+ sources at the same steady pace, month after month. Holding the reading steady is what makes the numbers comparable across time: when a topic's signal moves, you're seeing the coverage change, not the collection. And nothing rides on trust — every figure opens to the dated articles behind it.
Do you predict the future?
No — by design. Compass measures what the press has already published; what you do with the measurement is your call.
Can I get the data into my own tools?
Yes. The Signal API delivers every measurement as a clean, documented feed for your dashboards, analytical models, alerts, and internal workflows. (Training machine-learning models on API outputs isn't included — see the API Terms.)
See what's moving in the technology you follow — free.
Look up any topic, read its last 30 days, and pull a full sourced report — no card, no trial clock. Upgrade only when Compass has already earned it.