Tim Cook
Tim Cook appears in 1,785 analyzed articles across the measured technology press. Recent coverage is steady, counting every mention over recent months. This page shows the public snapshot: movement, coverage mix, recent sources, and what drove the latest change.
Compass measures press coverage, not Tim Cook's product quality, business performance, or market value.
Counting every mention, coverage of Tim Cook is steady — it appears in 1,785 analyzed articles across the technology press.
What Tim Cook coverage is made of over time: story type, claim stage as reported, and press framing. This measures the coverage, not the product.
Story type and claim stage are shares of the 969 classified coverage items in this window.
These labels describe the story, not the person. Coverage counted under “Launch” is coverage of a launch that mentions Tim Cook — the label says what the story was about, never something Tim Cook did.
How to read this
The stream below stacks each month's coverage by the lens you choose: Tone (how the press frames the story — promotional, skeptical, critical, or neutral), Story type (launches, funding, lawsuits, partnerships…), or Stage — how far the reported claim has gone: speculation → announcement → launch → results.
Taller bands mean more coverage that month; the dots beneath mark notable non‑neutral events. Every signal is sourced and dated.
How this is counted — why the article numbers differ
1,785 articles mention Tim Cook across the corpus. The coverage make-up above is measured on the 781 of them that were read into dated, classified coverage items — and one article can produce more than one item, because story type, claim stage and framing are read separately.
- report Tim Cook met with Guangdong governor Meng Fanli to discuss expanding Apple's footprint in the province.
- report Tim Cook visited China and held talks in Guangdong about expanding Apple's manufacturing and sales operations.
1 post on company and project channels mentions Tim Cook across the full 15-month record. They come from any company or project channel Compass reads, not only Tim Cook's own. They are counted separately from the 1,785 press articles.
Where they were published:Elastic Blog · 1
Press coverage and company and project posts are two separate counts. Every press figure on this page, including the monthly line and the rising or falling call, comes from the independent press only. Before October 2026, Compass counted these posts as press coverage. How this is measured.
As of 22 Oct 2026 · corpus coverage 94% · 372,758 articles. Correlational & coverage-limited.
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This snapshotDirection, footprint & coverage make-up — free, no account, always
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Full history & coverage trailMonth-by-month make-up & every cited source
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ConnectionsThe topics it's most often covered alongside
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Compare & exportBenchmark vs. other topics; export the source pack
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Watchlist & alertsGet pinged when the make-up or direction shifts