Adidas
Adidas appears in 100 analyzed articles across the measured technology press. Recent coverage is steady, counting every mention over recent months. This page shows the public snapshot: movement, coverage mix, recent sources, and what drove the latest change.
Compass measures press coverage, not Adidas's product quality, business performance, or market value.
Counting every mention, coverage of Adidas is steady — it appears in 100 analyzed articles across the technology press.
What Adidas coverage is made of over time: story type, claim stage as reported, and press framing. This measures the coverage, not the product.
Across 48 classified coverage items, one item is 2.1 percentage points — read the shares below as the shape of a small sample, not as figures precise to the point.
Story type and claim stage are shares of the 48 classified coverage items in this window.
How to read this
The stream below stacks each month's coverage by the lens you choose: Tone (how the press frames the story — promotional, skeptical, critical, or neutral), Story type (launches, funding, lawsuits, partnerships…), or Stage — how far the reported claim has gone: speculation → announcement → launch → results.
Taller bands mean more coverage that month; the dots beneath mark notable non‑neutral events. Every signal is sourced and dated.
How this is counted — why the article numbers differ
100 articles mention Adidas across the corpus. The coverage make-up above is measured on the 35 of them that were read into dated, classified coverage items — and one article can produce more than one item, because story type, claim stage and framing are read separately.
- report Benson Kipruto won the 2025 New York marathon while wearing Adidas Adios Pro Evo 2 shoes.
- report Sabastian Sawe and Yomif Kejelcha won the 2026 London marathon while wearing Adidas Adizero Adios Pro Evo 3 shoes.
1 post on company and project channels mentions Adidas across the full 15-month record. They come from any company or project channel Compass reads, not only Adidas's own. They are counted separately from the 100 press articles.
Where they were published:Elastic Blog · 1
Press coverage and company and project posts are two separate counts. Every press figure on this page, including the monthly line and the rising or falling call, comes from the independent press only. Before October 2026, Compass counted these posts as press coverage. How this is measured.
- Adidass limited-edition Pokémon collection just dropped: Shop Pikachu, Charizard, and Mewtwo sneakersMashable
- Adidas X Pokémon collab: can you tell which shoe goes with which Pokémon? TechRadar
- What shoes do marathon winners wear? These 7 pairs of running shoes have all graced the podium at the world's top races TechRadar
As of 7 Oct 2026 · corpus coverage 94% · 356,656 articles. Correlational & coverage-limited.
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This snapshotDirection, footprint & coverage make-up — free, no account, always
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Full history & coverage trailMonth-by-month make-up & every cited source
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ConnectionsThe topics it's most often covered alongside
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Compare & exportBenchmark vs. other topics; export the source pack
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Watchlist & alertsGet pinged when the make-up or direction shifts