Blumhouse Wants to Be Perfectly Balanced for Horror Fans
Summary
Jason Blum emphasizes the importance of intellectual property in today's entertainment landscape, yet Blumhouse remains committed to producing original content consistently, ensuring a diverse array of cinematic experiences for audiences.
Key Insights
What does Jason Blum mean by focusing on 'name IP' while still committing to original content at Blumhouse?
Jason Blum explains that in the post-COVID entertainment market, original films succeeding at the box office are rarer and often require larger budgets, so Blumhouse is increasingly pursuing established intellectual properties (IP) like remakes of The Exorcist, Saw, and potentially Texas Chainsaw Massacre, while maintaining capacity for low- and super-low-budget original movies to ensure diverse horror offerings.[2]
Sources:
[1]
Why is intellectual property particularly important in today's entertainment landscape according to Blumhouse's approach?
Established IP provides a safer bet for box office success in a post-COVID world where fewer original films break out, allowing Blumhouse to balance higher-profile projects with its core low-budget model, thus delivering varied cinematic experiences for horror fans.[2][3]