Which new Apple product announcement this week are you most excited about? [Poll]
![Which new Apple product announcement this week are you most excited about? [Poll]](https://9to5mac.com/wp-content/uploads/sites/6/2026/02/apple-march-4-event-fi.jpg?quality=82&strip=all&w=1600)
Summary
Apple's product launch week kicks off Monday, with Tim Cook leading the announcements. 9to5Mac will cover the special events in New York, where new iPhones, iPads, and Macs are anticipated. Excitement builds for the latest innovations.
Key Insights
What is the 'Special Apple Experience' event and how does it differ from typical Apple launches?
The 'Special Apple Experience' is an in-person media gathering on March 4, 2026, at 9:00am ET in New York, London, and Shanghai, allowing hands-on access to newly announced products, unlike traditional live-streamed keynotes from Apple Park which are larger-scale and broadcast globally.
When does Apple's product announcement week start and what products are expected?
Announcements begin Monday, March 2, 2026, with a multi-day rollout through Wednesday, March 4, expecting products like the iPhone 17e, low-cost MacBook, updated MacBook Pro and iPad models, confirmed by Tim Cook.