YouTube’s Premium Lite gets a tad sweeter with essential features
Summary
YouTube's Premium Lite enhances user experience by introducing background play and offline downloads, bridging key feature gaps without increasing subscription costs. This update promises to make the service even more appealing to subscribers.
Key Insights
What exactly does 'most videos' mean for background play and downloads on Premium Lite?
Background play and downloads on YouTube Premium Lite work for 'most non-music content, excluding Shorts.' This means you can use these features on gaming, fashion, beauty, news, and other general content. However, ads continue to appear on music content, Shorts, and when you search or browse. If you want background play and downloads for all videos including music content and YouTube Music Premium, you would need the full YouTube Premium subscription at $13.99 per month.
Is the $7.99 monthly price for Premium Lite increasing with these new features?
No, the price is not increasing. YouTube Premium Lite will continue to cost $7.99 per month in the US, the same price it was before the addition of background play and downloads. YouTube stated that you will 'still pay your market's price' with no price increase, at least for now.