With Sprayground, Sandflower Is Sending Her Light Out Into The Galaxy
Summary
Sandflower creatively integrates storytelling into its brand, showcasing innovative A.I. collections and a collaboration with Lucasfilms. This approach positions the company as a leader in the backpack industry, emphasizing the importance of narrative in product design.
Key Insights
Who is Sandflower and what is her role at Sprayground?
Sandflower is a genre-defying artist, Sprayground's Vice President, and Creative Director of Content, who co-designs innovative A.I. (African Intelligence) collections inspired by African diaspora culture and collaborates on projects like Star Wars-themed backpacks and short films with Lucasfilm.
What are A.I. collections by Sandflower at Sprayground?
A.I. stands for African Intelligence, an ongoing series of backpacks and accessories co-designed by Sandflower, inspired by the royalty, pride, and vibrant culture of the African diaspora with New York streetwear twists, including designs like glowing PVC patterns, lion prints, and celestial themes, with proceeds supporting humanitarian aid.