Apple is reportedly considering red as the next premium color for its iPhones
Summary
Apple is reportedly considering a bold Louboutin red for its next iPhone Pro models, as revealed by Bloomberg's Mark Gurman. This vibrant color choice aims to boost sales, particularly in China, where red is culturally significant.
Key Insights
What specific shade of red is Apple testing for the iPhone 18 Pro models?
Apple is testing a 'deep red' or burgundy finish for the iPhone 18 Pro and Pro Max, distinct from the brighter (PRODUCT)RED of past models like the iPhone 14.
Sources:
[1]
Why is Apple considering a red color for iPhone Pro models, and will it replace existing colors?
The deep red is inspired by the success of the Cosmic Orange on iPhone 17 Pro in China, where vibrant colors boost sales; Apple may retain orange alongside red despite their color wheel proximity.
Sources:
[1]