Airbnb is testing out AI search with a 'small percentage' of users
Summary
Airbnb is enhancing its user experience by integrating artificial intelligence, as CEO Brian Chesky announced plans for an AI-native experience. The company is testing an AI search tool to streamline trip bookings and improve host assistance, with broader rollout anticipated.
Key Insights
What is Airbnb's AI search feature?
Airbnb's AI search feature allows users to search for properties and locations using natural language queries, such as describing desired trip details conversationally, rather than traditional filters. It is designed to evolve into a more comprehensive experience that helps plan entire trips and is powered by large language models using Airbnb's data like reviews and user identities.
Sources:
[1]
How limited is the current rollout of Airbnb's AI search?
The AI search is currently live to a very small percentage of users as part of experimentation, with plans to expand it to be more conversational, integrate across the trip planning process, and eventually include sponsored listings once the design and user experience are refined.
Sources:
[1]