iPhone now accounts for nearly one in four active smartphones worldwide: report
Summary
A recent Counterpoint Research report forecasts that the iPhone will dominate the global active smartphone installed base by 2025, highlighting its continued popularity and influence in the mobile market. This analysis offers valuable insights for industry stakeholders.
Key Insights
What is the difference between smartphone shipments and the active installed base?
Smartphone shipments refer to the number of new devices sold in a given period, such as a year, while the active installed base represents the total number of smartphones currently in use worldwide, including older devices that remain active.
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[1]
Why does Apple lead the global active smartphone installed base despite not always leading in annual shipments?
Apple's leadership in the active installed base is due to strong user loyalty, a deep iOS ecosystem, tightly integrated services, and its ability to add more net new devices than the next seven competitors combined, resulting in about 25% of active smartphones being iPhones.
Sources:
[1]