Apple counts down to Super Bowl LX in Apple Music, Invites, and more
Summary
In anticipation of Super Bowl LX, Apple is gearing up for the Apple Music Halftime Show featuring Bad Bunny. The company has released exclusive content on Shazam and Apple Music, along with an exclusive visual invitation highlighting the artist.
Key Insights
Why is Bad Bunny's Super Bowl LX halftime performance historically significant?
Bad Bunny is the first Latin male artist to headline the Super Bowl halftime show and the first Latin artist to perform solo on the stage. This marks a major milestone for Latino representation in one of entertainment's biggest events. His performance is particularly notable because he will perform almost exclusively in Spanish, and it comes just one week after his album 'Debí Tirar Más Fotos' became the first Spanish-language album to win Grammy Award for Album of the Year.
What exclusive content is Apple providing to fans ahead of the halftime show?
Apple Music is offering multiple forms of exclusive content including curated playlists such as Bad Bunny Essentials and mood-based playlists (Dance Bunny, Trap Bunny, Sad Bunny, Party Bunny, and Bunny & Friends), a career-spanning 2026 Super Bowl LX Megamix from producer Tainy, and The DNA of DtMF playlist highlighting Puerto Rican styles. Additionally, fans using Shazam to identify Bad Bunny songs can access bonus content including custom Apple Watch faces and iPhone wallpapers. Apple Music Radio is also broadcasting four days of Super Bowl programming live from Los Angeles starting February 5.
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