You can now use Alexa+ for free if you’re an Amazon Prime member
Summary
Amazon has launched Alexa+ for Prime members in the US, offering free access to its advanced conversational AI assistant across Echo devices, the Alexa app, and the web. This enhancement promises to elevate user interaction and experience.
Key Insights
Is Alexa+ automatically enabled for Prime members, or do they need to opt in?
Amazon has automatically enrolled and upgraded Prime members to Alexa+ without requiring explicit opt-in, leading to surprise for many users who noticed the change on their Echo devices.
What are the key differences between Alexa+ and the original Alexa?
Alexa+ offers advanced conversational AI, agentic capabilities to autonomously complete tasks like ordering groceries or booking rides, enhanced personalization based on user data and memory, and improved smart home management, all powered by generative AI.