New leak claims an extreme increase in the Galaxy S26 prices across all models
Summary
Samsung's upcoming Galaxy S26 lineup is expected to feature significantly high prices, raising questions about consumer demand and market strategy. The publication explores the implications of these pricing decisions on the smartphone industry and potential buyer reactions.
Key Insights
Why are Galaxy S26 prices increasing, and is the increase across all models?
Prices are rising primarily due to surging costs of memory semiconductors like DRAM and high-bandwidth memory, driven by high demand for AI servers and data centers, making components scarcer and more expensive. The increase is not uniform: base S26 and S26+ models see hikes (e.g., ~€100 or KRW 44,000-88,000 for 256GB), while the S26 Ultra may decrease by ~€100 or stay similar in some markets by dropping lower storage options.
Will Galaxy S26 prices be higher everywhere, like in the US?
No, price changes vary by region: increases are expected in South Korea (KRW 44,000-88,000 for base 256GB models) and Europe (~€100 for base model), but Samsung may keep US launch prices the same as S25 ($800, $1,000, $1,300) initially, possibly as a temporary measure.