Wizards -- The 'Magic' Behind Hasbro's Return to Growth
Summary
Hasbro is shifting focus to roleplaying games and trading card games, like Dungeons and Dragons and Magic: The Gathering, as traditional toy sales decline. CFO Gina Goetter discusses the promising revenue potential of the Wizards of the Coast segment.
Key Insights
What is Wizards of the Coast?
Wizards of the Coast is Hasbro's segment responsible for roleplaying games like Dungeons & Dragons and trading card games like Magic: The Gathering, which has driven significant revenue growth amid declining traditional toy sales.
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How has the Wizards of the Coast segment contributed to Hasbro's growth?
The Wizards of the Coast and Digital Gaming segment saw revenues surge 16% to $522.4 million in Q2 2025 and 42% to $572 million in Q3 2025, led by Magic: The Gathering's 23-55% growth from major releases, enabling Hasbro to raise its full-year outlook despite consumer products declines.